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Mrs Haysom has extensive experience in brand and marketing, building brands both locally and internationally. She is currently the Executive General Manager of Brand & Marketing at Suncorp Group, an ASX top 20 listed company with both bank and insurance brands. Alongside being a Director of Shannon's Auctions since 2014.
Prior to Suncorp, she has held leadership roles in some of Australia’s largest advertising agencies including M&C Saatchi, and TBWA with clients including Commbank, ANZ, Optus, and Woolworths. In 2019 she achieved GAICD status and is currently an active speaker, mentor, and member of the advisory Board for Wheelchair Rugby Australia.